Custom Software Development
This is the creation of software tailored specifically to a client's unique business needs, rather than using off-the-shelf software. It involves the full lifecycle: identifying the problem, designing the solution, building it, and deploying it.
Why it's essential: It provides a competitive advantage by addressing specific operational gaps that generic software cannot.
Mobile App Development
Creating applications for mobile devices, such as smartphones and tablets. This is typically divided into:
Native Apps: Built specifically for iOS (Swift) or Android (Kotlin).
Cross-Platform Apps: Built using frameworks like Flutter or React Native to run on both platforms with one codebase.
o Why it's essential: Mobile apps drive higher user engagement and retention than mobile websites.
Web Application Development
Building application software that runs on a web server and is accessed by the user through a web browser. This includes both Frontend (what users see) and Backend (server-side logic) development.